QUALIFICATION_PROTOCOL_v2.0

We Don't Work
With Everyone.

Our growth infrastructure is high-performance and high-intensity. To maintain our 94% success rate, we only partner with brands that meet our operational and strategic criteria.

Protocol: GREEN_LIGHT

The Ideal
Partner.

Long-Term Vision

You aren't looking for a 'miracle month.' You understand that building a dominant D2C brand takes time, consistency, and a structured growth engine.

Unit Economic Clarity

You know your numbers — or at least you want to. You understand that ROAS is a vanity metric and profit contribution is the only thing that matters for scale.

Creative Velocity

You are willing to invest in high-quality creative testing. You understand that the algorithm is fueled by content, and content is the new targeting.

Operational Readiness

Your backend can handle scale. You have the inventory, the fulfillment, and the customer support infrastructure to support 2x-5x growth without breaking.

Protocol: RED_FLAG

Not A
Good Fit.

Short-Term Thinking

If you need to see a 10x return in 7 days to keep the lights on, we aren't the right partner. We build systems, not gambling strategies.

Low Margin Products

If your product margins are razor-thin and don't allow for acquisition costs, no amount of 'good ads' can fix a broken business model.

Lack of Transparency

We need full access to your data to make informed decisions. If you aren't comfortable sharing your true numbers, we can't optimize for profit.

Resistance to Change

Our system requires optimization of funnels, offers, and creative. If you are married to your current 'way' and won't test new ideas, we'll hit a ceiling.

The Philosophy

We Aren't A
"Yes Agency."

Most agencies say yes to any brand with a budget. We decline 80% of inquiries so we can maintain an obsessive focus on our existing partners.

Direct Access

Senior strategists only. No junior Account Managers.

Capped Partnerships

Max 2 new brands per quarter to protect quality.

Profit First

Obsession over contribution margin and net profit.

Guarded_Quality

94% Success Rate

Ready To
Partner?

If you meet the criteria and are ready to build a profit-first growth engine, let's talk.

Strict Selection // High Impact